Our multi-coloured high viz bags and jackets are made in a not-for profit cooperative factory, run by the workers themselves, not made by children working in a sweatshop.

They come in flourescent green, red, pink, orange and yellow and all sizes from tots to adults.

The factory is in the UK so they're not shipped half-way across the world before they get to us. And all our printing is with water-based pvc-free inks.

And for every jacket sold we give 50p to the Waltham Forest Bike Recycle Centre. They rescue and repair old bikes, so they go back into the community.

Our range of 1lesscar T shirts are made using fairly traded 100% organic cotton with a transparent supply chain.

Breaking Free

When you’re cycling past a traffic jam of frustrated motoristsryou don’t have to be a rocket scientist to see that if more of us cycled and walked things would be a lot less stressful -and far more fun! So our trademark gear carries the message, in big clear letters, 1 LESS CAR.

We hope it’ll just help a few more people out of their cars to reclaim our streets, and bring them to life again, then hopefully everyone’s lives will be that little bit better. Because if you think about it, inside every motorist, there’s a cyclist waiting to break free.....